The Legend of Zelda is getting a new line of toys from one of the biggest names in the business.
Hasbro has announced a multi-year licensing agreement with Nintendo to develop new products based on The Legend of Zelda franchise. The partnership will officially begin in 2027, but fans will not have to wait that long for their first look. Hasbro plans to reveal three six-inch-scale figures during San Diego Comic-Con, which takes place from July 23 through July 26, 2026.
For now, that is nearly everything Hasbro is willing to share.
The company has not announced which characters will be included in the first wave, what games will inspire their designs, how much the figures will cost or where they will be sold. Even the official name of the collection remains under wraps.
Still, the announcement alone is a fairly big deal for Zelda collectors.
Why the Six-Inch Scale Matters
That six-inch measurement is likely to catch the attention of anyone familiar with Hasbro’s major collector lines.
Marvel Legends, Star Wars: The Black Series and G.I. Joe Classified Series all regularly use a six-inch scale, often pairing detailed sculpts with multiple points of articulation, interchangeable parts and character-specific accessories. Hasbro has not said that its Zelda figures will follow the same formula, but the shared scale offers an encouraging point of comparison.
A properly equipped Link figure, for example, could potentially include the Master Sword, Hylian Shield, alternate hands and other equipment. Zelda has no shortage of possible accessories either, while larger characters such as Ganondorf could give Hasbro an opportunity to experiment with deluxe releases.
That is all speculation, of course. Hasbro has not confirmed Link, Zelda, Ganondorf or any other character for the first three reveals.
Those three are certainly the most obvious candidates for an introductory wave, but Nintendo and Hasbro could just as easily focus on a particular game. The figures could be based on Breath of the Wild, Tears of the Kingdom, Ocarina of Time, the upcoming live-action film or something else entirely.
Until Comic-Con, guessing is part of the fun.
Action Figures May Only Be the Beginning
Hasbro’s announcement refers broadly to new Zelda “products,” rather than limiting the partnership to action figures.
Billy Lagor, president of toys and board games at Hasbro, specifically highlighted the company’s experience with both action and role-play products. According to Lagor, the goal is to combine Nintendo’s characters and storytelling with toys that allow fans to create adventures of their own.
The reference to role-play is especially interesting. Hasbro already produces wearable helmets, masks, prop weapons and other life-sized collectibles for several licensed properties. That does not mean a Master Sword, Hylian Shield or Sheikah Slate replica is currently in development, but the wording leaves room for the partnership to expand beyond traditional figures.
Vehicles, creatures and playsets would also make sense if the collection proves successful. Hyrule has decades of characters and locations for Hasbro to explore, ranging from familiar enemies like Bokoblins and Moblins to companions such as Midna, Tingle, Sidon and the Champions.
The real test will be whether Hasbro is willing to dig beyond the safest character choices. Link variants are inevitable in almost any Zelda merchandise line. A long-running collection featuring villains, supporting characters and designs from several different games would be much more exciting.
Could the Toys Be Connected to the Zelda Movie?
The 2027 launch also happens to place the collection in the same year as Nintendo and Sony’s live-action Legend of Zelda movie.
The film is currently scheduled to arrive in theaters on April 30, 2027, after being moved forward from its previous May 7 date.
That timing will naturally raise questions about whether Hasbro has been selected to produce toys based on the movie. At the moment, there is no confirmation of any connection. Hasbro’s announcement discusses the Zelda franchise as a whole and does not mention the film, its cast or movie-specific products.
It is possible the company’s agreement covers both game-inspired and film-inspired merchandise. It is equally possible that the first figures have nothing to do with the movie. Fans should not assume that the Comic-Con reveals will feature Benjamin Evan Ainsworth’s version of Link or Bo Bragason’s Princess Zelda unless Hasbro says so.
Even without a direct movie tie-in, launching a major toy line during one of the biggest years in Zelda history would make plenty of sense.
The First Figures Will Be Revealed at Comic-Con
The wait for concrete answers should be relatively short.
San Diego Comic-Con begins on Thursday, July 23, with Preview Night taking place on July 22. Hasbro has only confirmed that the Zelda figures will be revealed during the convention, so the exact date, presentation and location of the unveiling remain unknown.
Collectors will be watching closely for the character selection, level of articulation, accessories and packaging. Pricing and availability will be just as important, particularly if the collection includes retailer exclusives or products sold primarily through Hasbro Pulse.
Whatever Hasbro has planned, this partnership has the potential to become one of the most substantial Zelda action figure lines released to date. Three figures are only the beginning, and the company now has nearly four decades of Hyrule history to work with.
Zelda Central will have full coverage when Hasbro reveals the first figures at San Diego Comic-Con.
