Hasbro has finally lifted the curtain on its first wave of The Legend of Zelda action figures, giving fans an early look at a new collector line called Heroes of Hyrule.
The opening assortment includes Link, Princess Zelda, and Ganondorf, all based on their appearances in The Legend of Zelda: Tears of the Kingdom. That answers one of the biggest questions surrounding Hasbro’s recently announced partnership with Nintendo. Despite speculation that the first toys could be tied to the upcoming live-action Zelda movie, the company is beginning with designs taken directly from the games. r is sold separately and features more than 20 points of articulation, detailed game-inspired sculpting, and accessories associated with their role in Tears of the Kingdom.
Link Comes Ready for Battle
Link stands approximately six inches tall and wears the updated Champion’s Leathers seen throughout Tears of the Kingdom. Hasbro has also included a fabric cape, which should give collectors more freedom when posing the figure without relying on a stiff plastic piece.
His accessories include the Master Sword, Hylian Shield, and an interchangeable hand depicting the Zonai arm given to him by Rauru. The figure’s articulation should allow Link to hold his weapons in several familiar combat poses or recreate moments from the game. ail for $27.99.
Princess Zelda Appears in Her Ancient-Era Outfit
Rather than using Zelda’s modern Hyrulean clothing, Hasbro selected the ceremonial Zonai-inspired outfit she wears after being transported into Hyrule’s distant past.
The six-inch Zelda figure includes the Decayed Master Sword and an interchangeable sword-gripping hand. Like Link, she features more than 20 points of articulation and a sculpt based closely on her in-game character model. ster Sword is an especially fitting accessory. It plays a major role in Zelda’s story after she receives the damaged weapon from Link and begins preparing it for the battle still to come.
Princess Zelda is also priced at $27.99.
Ganondorf Towers Over the Rest of the Line
Ganondorf is technically part of the same six-inch scale, but the Demon King himself stands approximately 7.5 inches tall, making him noticeably larger than Link and Zelda.
His figure captures the long red hair, elaborate clothing, jewelry, and imposing proportions of his revived Tears of the Kingdom form. Accessories include a Gloom Sword, a matching scabbard, and an interchangeable sword-gripping hand. He also features more than 20 points of articulation despite his larger size and more elaborate design. ries a higher price of $42.99, reflecting the figure’s added height and more complex sculpt.
Heroes of Hyrule Pricing and Release Window
The first three figures are scheduled to arrive in Spring 2027 at Hasbro Pulse, Amazon, Walmart, fan-channel stores, and other participating retailers.
The announced prices are:
- Link: $27.99
- Princess Zelda: $27.99
- Ganondorf: $42.99
Preorders opened on July 22, 2026. As of July 25, Hasbro Pulse lists Link and Ganondorf as sold out, while the Princess Zelda figure remains available to preorder. Availability may differ at other retailers and will likely continue to change before the figures are released. s of the figures are also being displayed at Hasbro’s booth during San Diego Comic-Con, which runs through July 26. ly the Beginning of Hasbro’s Zelda Line
Nintendo and Hasbro described their agreement as a multi-year licensing partnership, meaning Heroes of Hyrule is not expected to end with these three figures. Hasbro has specifically highlighted its experience with both action figures and role-play products, opening the door for a much broader range of Zelda merchandise in the future. Hyrule branding also appears broad enough to accommodate characters from other games. While Hasbro has not announced a second wave, its product descriptions refer to collectibles featuring characters from across the series rather than limiting the range exclusively to Tears of the Kingdom. lenty of possibilities. Classic versions of Link, Zelda, and Ganondorf would be obvious candidates, but the Zelda series has no shortage of characters suited to a collector-focused line. Midna, Skull Kid, Sheik, the Champions, the Sages, and even larger enemies could all eventually find a place on store shelves.
For now, Tears of the Kingdom provides Hasbro with a recognizable and visually detailed starting point. The real test will be whether Heroes of Hyrule grows into the expansive, game-spanning Zelda figure collection that fans have wanted for years.
